J.B. (Kentaro Seagal), a self made "Guru" to a bunch of street kids who he calls his "Family", operates a clothing store with his close friend Zink (Peter Alexander) on trendy Melrose Avenue in Los Angeles. J.B.'S Street Kidz includes Gigi, a punk and part time prostitute who dreams of one day escaping the streets and leading a normal life and, Devin who loves to party and secretly loves J.B. At a secret drug and sex filled rave party, J.B. meets the beautiful Nicole (Shannon Elizabeth), another Melrose Avenue boutique owner and designer. A fatal attraction ensues and J.B. abandons his family of kidz who fall back into their old ways of drug abuse and violence.
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