When does a Band become a Brand? A documentary film focusing on the current state of the music business and on how "the brand" of a rock group, in many cases, has more power than the band members themselves. Featuring interviews from David Ellefson of the Grammy Award-winning band Megadeth, Jack Russell from Jack Russell's Great White, Nik Turner from Hawkwind, Dave Lombardo from Slayer, Marc Ferrari from Keel.
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