When local whack job Jerry manages to get himself magnetised in a freak accident sabotaging a nearby power substation, the entire stock of a rundown independent video rental store is accidentally wiped clean by his strong magnetic field. The assistant store manager Mike, left in charge while the store’s owner is out of town, teams up with Jerry in attempt to re-film the movies themselves. Surprisingly the homemade 20 minute long remakes become a huge hit with their customers and Jerry and Mike inadvertently create and new cult genre of film which they name "Swede", soon it’s not long before people are queuing around the block requesting for their favourite movies to be "Sweded". The first 20 minutes of ‘Be Kind Rewind’ starts off with great promise with Michel Gondry’s unique surreal style, and the remake of Ghostbusters was pure genius and had me laughing out loud. Sadly the film rapidly tails off into a dull Woody Allen type story with a schmaltzy ending. Overall this is a film with a clever and original story which is ruined by a half baked script and poor execution. If you’re a fan of Michel Gondy it’s worth a look but chances are you’ll be disappointed.
When the video hire shop gets all its VHS tapes wiped, they have to film them again using local people as actors. If you can live with that unlikely plot basis, it's quite an amiable and amusing jaunt through the consequences. Unchallenging but decent entertainment.
Another promising idea not fully realised by the talented Michel Gondry. There are some really funny and inspired moments in Be Kind Rewind. Just like most of Jack Black's back catalogue of work it is very hit and miss. When Rewind hits the spot it can be very refreshing. The short films that the amateur team creates on a limited budget are wonderful, very imaginative. For some reason they've tried to implement a back story to snare these novellas into one coherent piece and failed. A couple of short films don't make a decent movie!