Frustrated by the soulless routine of life, advertising executive Callum Cutter (Jonnie Hurn) is thrown into poetic chaos when he meets free-spirited French seductress Malika (Julie Dray) who promises to change his life forever providing he keeps her identity a secret.
Whilst his employees, lead by the egotistical Marrlen (Marc Warren) mutiny over a make or break campaign on a seemingly unsellable product, Callum follows Malika to her native France where he is subjected to increasingly demoralising trials and tribulations. Will he find the hidden meaning of life? Will the unsellable become sellable?
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