It is 1995. Prem Prakash Tiwari (Ayushmann Khurrana) owns a video cassette shop in the local market of Haridwar. His father is keen on getting him married to an educated overweight girl Sandhya (Bhumi Pednekar). In spite of not liking her, the school drop out Prem agrees to marry her as he cannot win over a girl with 'Juhi Chawla-level-of-looks'. In addition, as Sandhya is trying to be a school teacher, his family asks him to think of this alliance to a financial help too. Eventually, in an elaborate community-wedding ceremony, Prem and Sandhya get married. Prem visibly shows his disinterest in the marriage and does not consummate the marriage on the wedding night. While his sister, aunt and mother argue about his non-existent life, Prem leaves for akhara. Friends and seniors make fun of him and he tells them about his anguish. His trainer suggests that he must run away but that is not an option for him. At home, Sandhya tries to get Prem attracted to her. But he is too embarrassed to even walk with her on the street. Prem and Sandhya's relationship continues to remain strained although they share a kiss and have sex on their second night together. Over time, Sandhya's frustration shows; when Prem's aunt brings up a petty topic, the two have a heated exchange of words and she tells them how he does not treat her well...
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