For 13-year-old goth girl Cassie, fitting into a new school and town isn't easy, but she entertains herself by playing pranks on the "popular" kids and her little brother, Max. As Halloween approaches Cassie's search for scares leads her to a mysterious Halloween store and an unusual book called The Evil Thing. When Max begs her to read the book to him, Cassie finally gives in, ignoring the warning "Do Not Read Aloud". But it's when they get to the last page of the book and its clear warning about the Evil Thing - "Don't Think About It" - that the spooky adventure really begins.
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