History of Advertising: Automobiles 1940-1950 (2005)
0h 38min
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Synopsis:
The 1940's were an odd time in the manufacture of cars. For most of the decade automobile plants were converted to make vehicles for the war effort. At the start of the decade we were still in the Great Depression so people could not afford cars. By the end of the decade the war was one and people had lots of spare cash to spend on cars. That's what makes The History Of Advertising: Automobiles 1940 to 1950 interesting. You get to see how ads were created at both ends of the marketplace. Included here among others you will find a theatrical screen advertisement for one of the last per World War II automobiles emphasising Oldsmobile's adaptability under wartime conditions and a series of theatrical commercials hawking the "B-44" line of "handsomer, huskier, heavier" Oldsmobile's. A few of those films were designed to promote corporate citizenship rather than any specific model of automobile. While it forcefully demonstrates how central automobile manufacturing was to the American economy it even more strikingly shows the effects of the automobile on our landscape.
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