As 60 year-old Godfrey Spry stands outside the post office, a wheelbarrow full of building rubble falls on him, leaving him with a 30 second attention span - the exact length of the average TV commercial... Television advertising becomes reality for Godfrey and after seeing an advert he proceeds to conduct a high speed test drive along the top of a cliff at sunset - leading to a further crippling injury. His behaviour might be too much to bear for his wife, if she herself didn't tragically fall victim to an equally bizarre event. And so Godfrey and his deeply susceptible nature land in the lap of his nephew, Gordon and his wife Muriel. As the wheelchair-bound advert-watcher swallows every public service broadcast literally and blindly follows every debt-inducing call to buy, we are left to wonder exactly who is really being deduced…
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