Preetam (Guru Dutt), a poor and struggling cartoonist living off his friends meets Anita (Madhubala) and falls in love with her. Anita is a rich heiress who is controlled by two opposing forces. One her aunt Sita Devi (Lalita Pawar), a crusader for Women's Rights and the other, Anita's dead father, who has stipulated in his will the Anita will inherit his fortune only if she marries within a month of turning 21. In a have-your-cake-and-eat-it-too plan, Sita Devi plots to have a marriage of convenience for Anita. She hires Preetam to marry Anita unaware he is in love with her niece. When Anita finds out that Preetam has sold his services as her hired husband, she is deeply shattered and disappointed. Inspite of this the marriage takes place, but Preetam, frustrated at not being able see Anita after the marriage, carries her off to his brother's house. Sita Devi rescues Anita and divorce proceedings begin. However Anita now rediscovers her earlier love for Preetam. Will Preetam and Anita be united? What about Anita's fortune-will it is sacrificed at the altar of love?
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