A documentary filmmaker (Albert Brooks) enlists a family for a new cinematic and scientific experiment that intends to capture every waking moment of their daily life on film. Out of all the families that are chosen, the ordinary family of the Yeagers of Phoenix, Arizona are chosen. It is a project Brooks confidently announces to a large gathering in the city, even greeting them with a song. Two other doctors are enlisted in order to evaluate the family through the progression of the project. The concept is for the Yeagers and their two children to go about their business at their Phoenix home, work and school as if nothing is different from a typical day, ignoring the fact that men wearing cameras that look like Star Wars helmets are recording every move they make and every word they say. Brooks promises to be as unobtrusive as possible, taking up a separate residence in the neighbourhood and promising not to interfere. Little by little, though, the stress of everyday life is complicated by the presence of the film crew. Brooks also becomes the unwitting object of Mrs. Yeager's attentions...
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