Down on his luck and unemployed Beijinger, risks it all and opens a sex store, much to the disappointment of his parents. Battling with blow up dolls, getting to grips with vibrating merchandise, he soon realises he has become a victim of a high pressured sales operation (run by a gangster supplier). Slowly he starts to win over his ageing and conservative neighbourhood customer base, but will he convert enough of them to customers to pay off the gangsters? A humorous clash of the Chinese traditional etiquette with modern sexual values.
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