"The Principles of Lust" is an emotionally charged drama about a man who must choose between the love of his life and the extreme temptations offered by his renegade friend. Paul (Alec Newman) falls in love with Juliette (Sienna Guillory) and begins a passionate affair. At the same time, he befriends a charismatic and dangerous risk-taker, Billy (Marc Warren), who exposes Paul to a different side of life. When the initial fire in Juliette and Paul's relationship begins to wane, Paul is torn between settling down with her or following Billy on his quest for an endless high.
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