Unfrosted makes a valiant attempt to tell the not so factual origin story of Pop-Tarts. Hugh Grant tries his best to class up the proceedings with his effortless charm and well-placed winks at history and pop culture. Still, Jerry Seinfeld's signature smugness derails the humour at every turn. It's as if he's too busy patting himself on the back to land the punchlines. Grant, meanwhile, glides through the film like he's in on a better joke that no one else gets, making his performance the one saving grace in this half-baked venture.